Marketing career options offer a wide variety of career paths in different industries. Marketing professionals are the brains behind all the ads, campaigns, and newsletters that we see every day. Marketing careers attract creative and driven individuals. Although some belief that a degree from a prestigious school may offer a competitive edge, human resource professionals who recruit for marketing firms often believe otherwise; more important than the school is the performance of the candidate.
Skills Required For Marketing Career Options
- Ability to accomplish complex projects and tasks with minimal assistance.
- Lead and motivate people from different departments, and provide visionary creative leadership.
- Sort through and identify critical data, understand and correctly interpret it, and apply it effectively to drive business growth.
- Work effectively in teams.
- Approach a problem from a different angle, find a better way of doing things, and generate unique ideas.
- Support or defend a position in a clear, concise, and persuasive manner.
- Balance numerous projects and issues at one time, and properly prioritize projects.
- Passion for consumers
Job Responsibilities In Marketing Career Options
- Negotiating contracts, advertising media, or products to be advertised
- Research and plan advertising campaigns
- Decide which media to advertise in, such as radio, television, print, online and billboards
- Negotiating contracts
- Inspecting creative elements and layouts
- Organizing market research studies and analyzing their findings
- Developing pricing strategies for products to be marketed, keeping the client’s budget balanced with the firm’s needs
- Meeting with clients to present campaigns and offer advice and strategies
- Overseeing staff and ensuring deadlines are met.
List Of 20 Highest Paying Marketing Career Options
#1. Account Coordinator
The specific job responsibilities of an account coordinator often vary upon the company and the products. Account coordinators act as representatives of a marketing firm. In order to satisfy a client’s needs, the account coordinator meets with that client to collect ideas and direction about a marketing campaign. Then, the account coordinator meets with the sales and advertising team to communicate those ideas.
#2. Advertising Manager
An advertising manager is someone who plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service. They work with department heads or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised
#3. Advertising Sales Director
Advertising sales directors manage an advertising agency’s sales team, leading the business-end of an agency. These individuals must contact clients, keep the sales team on task, and ensure the advertising team stays within budget. These professionals have the experience and education needed to help their sales representatives close deals and build up business connections.
#4. Brand Manager
Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisation’s advertising and marketing activities send out the right image. Key aspects of the job include creating brand guidelines and making sure that employees follow them.
#5. Corporate Communication Manager
Corporate communication managers are responsible for conveying an organization’s internal and external messages. They draft written materials, prepare presentations and communicate with employees. A bachelor’s degree in communications, public relations or a relevant field and some experience are necessary for the job. They must have excellent speaking and writing skills and must be proficient at working with others.
#6. Insurance Sales Agent
Insurance sales agents contact potential customers and sell one or more types of insurance. Insurance sales agents operate as independent brokers or work for insurance companies selling life, auto, home and related insurance coverage to consumers.
#7. Market Analyst
Market analysts study information to help your employer or client make informed decisions about their market. This could range from what markets to launch a product in, to the price the company might charge for something.
#8. Marketing Manager
Marketing managers plan the direction of all marketing activity on a campaign. They use their creativity and expertise to think of new ways of delivering the message to the customer. They could be in charge of a number of campaigns and manage and motivate people in the marketing team to make sure that each campaign is successful.
#9. Market Research Director
Market research directors are responsible for the market research department. They direct and oversee an organization’s marketing policies, objectives, and initiatives. A market research director manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements. They must be familiar with a variety of the field’s concepts, practices, and procedures
#10. Market Research Manager
A market research manager is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. Depending upon the selected methods, the Research Manager develops or assists in the development of the research instrument. The Research Manager works closely with vendors or Market Research Project Directors ensuring the successful execution of the fieldwork.
#11. Market Research Supervisor
Market research supervisors usually work for market research consultancies or in-house marketing / research departments. And this can span practically any industry. This is one of the best marketing career options. Depending on the sector, audience and purpose of market research, there are a number of methods you would use. Quantitative research involves questioning large numbers of people by telephone and postal surveys, plus interviews in person.
#12. Media Buyer
Media buyers conduct extensive research and identify the right target demographic for specific campaigns. Media buyers tend to work alongside media planners when executing media-based promotional strategies for their clients. Working together, they are a force to be reckoned with. Their symbiotic relationship is so important that quite often some people are even employed to take on both roles at once.
#13. Media Coordinator
Media coordinators discern which forms of media outreach are most successful, and then work to create business deals and advertising partnerships that integrate those forms. They contact print, radio, television, and online media sources to purchase promotional spots for the product they represent. These outreach specialists develop lists of potential media representatives and stay in frequent contact with them, updating them about services and news-worthy events at a company.
#14. Media Director
Media directors are responsible for managing the media department, including media buying and planning initiatives. Devices plans for media buying places ads, and ensures ad buying stays within budget.
#15. Press Secretary
Press secretaries are public relations professionals who handle crucial communication tasks for diverse industries, governments, and other organizations. The high-profile and public nature of press secretary work may attract many ambitious and career-minded professionals who have completed bachelor’s degree programs.
#16. Product Development Manager
Product development managers lead these efforts, taking market research and coming up with new, high-quality products that drive sales figures for a company. They investigate, design, and assess products they brainstorm for a company. These professionals coordinate all stages of product development, from initial concept art to finalization and distribution.
#17. Product Manager
A product manager’s key role is strategic, not tactical. The key responsibility of a product manager is managing the entire product line life cycle from strategic planning to tactical activities. As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company.
#18. Public Relations Director
A public relations director is responsible for managing the public relations department and the content it delivers. He ensures brand message is consistent, timely, and relevant. They work with media outlets to publish timely company information, such as press releases, brochures, and other materials.
#19. Public Relation Specialist
A public relations specialist is someone who creates and maintains a favorable public image for their employer or client. They write material for media releases, plan, and direct public relations programs, and raise funds for their organizations.
#20. Sales Manager
Sales managers direct the distribution of their company’s products to customers, which involves establishing sales territories as well as setting quotas and goals. Serving as the guiding hand for the sales team, sales managers outline the staff’s training programs, develop strategies for the sales team to operate efficiently and push team members to surpass short- and long-term sales targets.